Digital Media and Traditional Media

With search results for “photo Facebook” for some time now, digital media has been shaking up the lives of consumers. With its cognitive character, each individual consumes both the area and the information. Between the need and the creation of the need, the media have become unavoidable for general news.

The internet can be considered as a medium, which is broadcast on a global scale. Considered as new, this medium produces techniques and concepts unknown until recently; Digital Media News / online journalism, blogs, photos, digital journalism, citizen journalism, social media.

The Influence of Digital Media on Traditional Media

It is a truth of the truism. Digital is one of the powerful factors in the current transformation of the media. It has greatly influenced the behavior of consumers. While some traditional newspapers still resist this rise of digital media in the West, this is unfortunately not the case in the countries of the south where traditional newspapers face enormous difficulties; in particular in the case of sale. On the other hand, in some countries, such as USA, it is surprising to note that it is primarily the opinion of the traditional media that continues to shape the buying decisions of Canadians, despite the surge in social media. Obviously, this new situation raises the problem of the survival of so-called traditional newspapers. Another question that one would be tempted to ask is how does TV cope with the digital revolution? It is undeniable that the emergence of the internet has redefined the way of working and broadcasting all media, including television. The latter has made the internet a support helping to protect its market share, as we are witnessing a fragmentation in terms of audiences. As a result, a large public chooses the internet rather than television for the instant satisfaction of its needs

The behavioral change of populations is much more visible at the television level. Several differences are noted between the Web and television. Among other things, with the internet each individual can search at any time for any information of his choice while TV is a mass media, the same channels are followed by everyone. Moreover, if the TV offers an ease of use with the button that activates, it is not the case for the internet which requires a huge intellectual effort because of the navigation. To this, in terms of cost, we see that the web is cheaper than TV. Ditto, for paper newspapers where the cost of production is high compared to the online site that disseminates the same information. In USA, for example, paper companies have closed because of the high cost of printing. Radio is not left out of all these upheavals.